Where you build your home matters: A World Health Organization study found that 80% to 90% of our health outcomes are tied to where and how we live. The report looks at environmental pollution, air quality, and healthy foods, among other things.
As such, wellness communities are a rapidly growing, multibillion-dollar real estate trend. In North America alone, the market is worth $52.5 billion and is growing by 6.4% annually. The concept still has a way to go in terms of public perception and wider adoption, but in the coming decade, more people will consider them a way to combat preventable chronic diseases. Investors are taking notice while developers better customize the idea to suit different areas, like beach condos in Miami or apartment clusters in New York.
The Global Wellness Institute found that people who once opted for planned neighborhoods or leisure golf centers are veering into wellness communities. “This is the beginning of a whole wave,” Ophelia Yeung, senior research fellow at the Global Wellness Institute, told Fast Company. “There’s a big shift going on in the way consumers look at real estate.”
Reimagining primary care
Roughly 70% of diseases in the U.S. are chronic and lifestyle-driven, and nearly half of the population has one or more chronic health conditions, such as diabetes, asthma, heart disease, or obesity.
Parsley Health thinks it can drastically reduce that number. Its mission is to foster a close, long-term, doctor-patient relationship where both parties are committed to addressing the underlying reasons for our health woes. For a monthly fee (usually $150), patients see their doctors for more than an hour each session, allowing for a more comprehensive visit.
Most primary care visits, in comparison, last under 15 minutes. That ultimately accounts for why 76% of traditional physician visits result in a prescription for a drug, adding another $3.3 trillion spent nationally on healthcare per year.
Exciting news! Very soon we’re launching a new state of the art center in NYC—a space that takes health care to another level. We’ve thrown out everything we don’t like about the doctor’s office and replaced it with design that’s engineered to foster health just by being here with us! Are you ready to feel alive and well the minute you arrive? Learn more about our new NYC space in our bio link ⤴️. Can’t wait to see you in 2019!
A post shared by Parsley Health (@parsleyhealth) on Dec 7, 2018 at 12:30pm PST
While Parsley doesn’t shy away from prescriptions or surgery (if necessary), the staff–doctors who specialize in internal and family medicine–prefer lifestyle changes through nutrition, exercise, supplements, and stress management techniques like meditation. (That’s right, you might get a prescription for more yoga.) After a year with Parsley Health, over 90% of members reported improvements to symptoms related to conditions such as irritable bowel syndrome, anxiety, eczema, and insomnia.
Parsley is available in New York and Los Angeles, and popular with women in their 30s and 40s. It’s not the first of its kind: Oak Street caters exclusively to adults on Medicare, while CareMore serves seniors, among others. But it’s refreshing to see more companies address the issues plaguing overwhelmed U.S. primary care practitioners.